Bugatti

AUTO CHINA 2011–2014

At Auto China 2011–2014 (Beijing and Shanghai) the Bugatti booth architecture translates the brand values art, form and technology into an associative experimental environment.

Art, design and technology

Like the brand, the new booth design is exclusive and of premium quality with an accentuated sportive touch and high dynamics. A horizontal communication board adds a dynamic feature to the static sculptural quality of the elliptic brand wall. It reaches into the interior space that is designed as a world of experience and showroom for individual customer care.

Services: Architecture, Communication Design, Product Design
Awards: German Design Award 2015 (Nomination), German Design Award 2014 (Special Mention), Aachener Marketingpreis 2013 (Bronce), ICONIC Award 2013 (Interior Winner), Good Design Award 2012, Exhibit Design Award 2012 (Silver)
Photography: Andreas Keller