BUGATTI - new trade fair design
We are proud and happy to implement the newly designed fair design for the Geneva Motor Show 2019 after the successful pitch win for BUGATTI. In addition to Lamborghini and smart, we are thus able to realize our design for the third premium brand. See you in Geneva!
ebm-papst Chillventa Nuremberg 2018
With ebm-papst at the Chillventa in Nuremberg, future is within grasp. Guests immerse themselves in a digital media flow that reflects the digitization of the company's products and brings them closer to them.
In addition to the high digital standards, the new corporate design has also found its way into the trade fair concept. After the redesign was already used at smaller B-fairs, the roll-out at the A-fair now resulted in the complete conversion and application for future design concepts.
smart Mondial Paris 2018
We’re celebrating! "20 years of thinking forward" is the motto of this year‘s smart trade fair appearance at the Mondial Paris Motor Show.
Following the successful launch of the new exhibition concept at the Geneva Motor Show, the expanded smart booth design will be used and staged even more digitally in Paris.
On press day, the stand will be transformed into a "smart mobile disco"! A DJ hovering over the crowd creates the right club atmosphere, while a VJ out of the upstairs lounge designs an artistic live-performance for all LED displays. The entire trade fair appearance of smart is turning into a stage for creativity and the typical smart "joy of life"-feeling.
Winner in Automotive Brand Contest (ABC)
BRAUNWAGNER receives the award "Winner" in the category trade fair appearance with the projects Lamborghini Geneva 2018 and the appearance of smart - also at the Geneva International Motor Show in 2018. The award ceremony took place within the scope of the Paris Motorshow.
We are happy to announce two new awards with our customers Lamborghini and smart! The trade fair designs for this year's Geneva International Motor Show were highlighted by the jury in the category Architecture as Winner and Selection.
German Design Award nomination
BRAUNWAGNER has been nominated for the German Design Award with two projects: the new Lamborghini trade fair stand design and the design of the smart trade fair appearance, both at the Geneva International Motor Show 2018. Over 2,250 national and international submissions testify to the high esteem of this competition in the market. The German Design Award is the international premium prize of the German Design Council and enjoys a high reputation worldwide - beyond the professional circles. We have activated our nominations and are curious to see if we will be honored with an award this year.
BUGATTI Showroom Opening in Toronto
The new showroom design of the french sports car brand is now to be seen in Canada. Together with the distributor Grand Touring Automobiles a showroom has been opened, which is integrated into a new building which houses a variety of luxury automotives. The 73 m2 showroom is located at 777 Dundas Street East.
smart and Lamborghini at the 88th Motor Show in Geneva
After winning the internationally advertised competition, the new BRAUNWAGNER design concept for Lamborghini will be realized for the first time in Geneva. smart also received a brand new design that uses the metaphor of a city map to experience the urban mobility of the future in its diversity. An intelligent LED floor forms the media background for ever-changing urban spaces. We are looking forward to two exciting brands!
ebm-papst wins German Brand Award 2017
ebm-papst wins the german brand award 2017 for Excellence in Brand Strategy, Management and Creation for the brand presentation at Chillventa Nürnberg 2016. We were happy to support our client with a modular trade fair stand that has been inserted once more to introduce the new developments and solutions in ventilator systems for refrigerating technique. The design concept consists of the symbolization of laminar air streams creating a horizontal layering that combines communication measures and architectural requirements.
BUGATTI Showroom Opening in Hamburg
On September 19th the French sports car brand Bugatti has opened an exclusive outlet in Hamburg. Together with its sales partner, Kamps in Hamburg GmbH & Co. KG, Bugatti inaugurated an entirely redesigned showroom this week. With an area of almost 100 square meters, Hamburg is now the fourth dealership in Germany with the new showroom design created by BRAUNWAGNER. Showroom-address: BUGATTI, Weg beim Jäger 222, 22335 Hamburg
smart at the 67th International Motor Show (IAA), Frankfurt/Main
Again in 2017 BRAUNWAGNER will be responsible for the conceptual design of the smart-appearance in the IAA Forum from September 14th to 24th, 2017.
The fair-concept "Next City" is focused on future mobility themes.
Visional solutions offered by smart on future mobility in an urban context can be discovered in the smart Mobility Lab. An event area offers the chance to experience emission-free and noiseless driving with smart electric cars in the smart-typical way. Additional it provides visitors the possibility to follow exciting lectures or events from the gallery or out of the lounge.
The wide range of themes are spatially surrounded by a smart-corresponding architecture and media choreography.
Film about a project for the German Federal Ministry of Science and Research.
The film documents and explains the project INTUITEX. Goal of the research project was to support human-technique-interaction under consideration of naturally human behavior in a more intuitively way. Consequently implemented user centered technical design has been utilized to turn textiles into individualized input-devices integrated in seating furniture, curtains and jackets. The project has been realized by BRAUNWAGNER as design agency in cooperation with several industry partners and the Human-Computer- Interaction Center and Institute for Textile Techniques at the RWTH University, Aachen.
interzum award: intelligent material & design 2017
In cooperation with a consortium consisting of Enervision GmbH, AFP Textilveredelungs- und Vertriebs-GmbH, Geometry Global GmbH, Human-Computer-Interaction Center and the Institut für Textiltechnik of RWTH Aachen BRAUNWAGNER won an interzum award 2017. Intelligent material & design sees a jury of experts giving awards to the best products and innovations in the International furniture supplier industry.
The award was given to the development and design of the product "tex2 switch", a textile interface to operate furniture items.
Submitter was Kintec-Solution GmbH, manufacturer of contemporary styled motion furniture mechanisms, who worked intensively with the consortium on this project.
The textile device has been tested live on interactive seating furniture at the interzum exhibition in Cologne.
Bugatti Showroom, Grand Opening in Dubai
On May 10th the Bugatti showroom in Dubai will be opened. It is the brand’s worldwide largest showroom with a floor space of 240 sqm in the brand’s award winning design created by BRAUNWAGNER. Bugatti’s sales partner in Dubai is Al Habtoor Motors who owns the dealership for more than 11 years. Numerous media representatives and clients announced their attendance. Additionally there will be a chance to see the new Chiron in the streets as the opening will be accompanied by the kick-off of a Chiron-Tour at the Arabian Peninsula. Address: Sheikh Zayed Road, Umm Al Sheif Exit 41, UAE 31588 Dubai
smart at Auto Shanghai 2017
Again in 2017 BRAUNWAGNER created the trade fair appearance of their client smart for the Auto Shanghai taking place from April 21 to April 24, 2017. The previous architectural language has been transferred into a digital brand appearance. Interactive OLED exhibits communicate the highlights of the brand in a mixture of animated graphics, videos and informative details.
Auto Shanghai has become the biggest and most visited yearly event of the Chinese automotive industry. The smart booth can be found in exhibition hall 4.1H
Volkswagen at the NEW YORK INTERNATIONAL AUTOSHOW 2017
BRAUNWAGNER created the architecture and communication of the Volkswagen stand at the New York International Autoshow the third time in a row.
The show takes place from April 14th to 23rd at the Javits Convention Center and is one of the most important events on the American automotive calendar.
New Tradeshow Design for Lamborghini
BRAUNWAGNER won the pitch for the new tradeshow concept for Lamborghini. It will be realized for the first time at the Geneva International Motorshow 2018.
smart at the 87th Geneva International Motorshow
Again in 2017 BRAUNWAGNER created the appearance of their client smart at the Geneva International Motorshow taking place from March 9 to March 19, 2017. The overall creation of the booth in context spatial communication is based on the digital orientation of the brand. With interactive OLED exhibits and an innovative LED presentation corresponding with appropriate light and media choreography the electrification of all smart models will be communicated in an impressive way.
BRAUNWAGNER supports the trade fair presentation of the FH Aachen at EuroShop 2017
At the EuroShop 2017, from 5th to 9th of March 2017, the Faculty of Design at the FH Aachen will be showing the wide range of student projects from the BA courses in product design and communication design as well as the Master's degree in a common digital world. The conception of the stand is based on the close networking of the design disciplines with regard to communication in space. The synergies between the design disciplines are simplified and supported by digital design processes - they are in a permanent flow. The metaphor of "digital flow" symbolizes this in the concept of the trade fair appearance. In a two-semester concept and design process, the stand was developed in direct cooperation with the design agency BRAUNWAGNER and DISPLAY INTERNATIONAL as well as satis&fy from Dusseldorf.
BUGATTI SHOWROOMS: Design Awards and Openings
During 2016 the Bugatti Showrooms Leusden, Munich, Monaco, Duesseldorf, London, Brussels, Zurich, Taipeh and Gstaad have been opened.
Already in the opening period the showroom concept developed by BRAUNWAGNER received several creative awards. Recently it won a Good Design Award 2016. Prior to that it has been awarded with an Iconic Award in the category Interior-Retail. Furthermore it received an award at the Automotive Brand Contest 2016 and has been assigned as "Best German Showroom Concept 2016" by the Build Architecture Magazine.
Besides Geneva and Dubai in 2017 several openings in the U.S. are planned such as Los Gatos, Beverly Hills and Greenwich CT.
smart at the Detroit Auto Show 2017 (NAIAS)
Again in 2017 BRAUNWAGNER created the conceptual design of the appearance and the world premier of the Smart Electric Drive at the Detroit Auto Show from January 8th to 22nd. The overall creation of the booth in context spatial communication is based on the digital orientation of the brand. With interactive OLED exhibits and an innovative LED presentation corresponding with appropriate light and media choreography the electrification of all smart models will be communicated in an impressive way.
NAIAS takes place in the Cobo Center. As the biggest in the USA and the first of the yearly big five Auto Shows it has a significant importance in the automotive industry.
Mobile Showtruck for ebm papst
For the market launch of the new axial ventilator generation "Axiblade" in several European countries BRAUNWAGNER created for ebm papst a mobile exhibition concept on a showtruck. During the roadshow the clients received an exclusive advanced presentation of the new axial model range directly in front of their company doors. On a special selected vehicle an independent showroom on a transformable tower truck has been featured that could be extended in width, lifted off the towing vehicle and finally subsided on ground level.
Using the client specific design language BRAUNWAGNER created the interior and exterior design concept. A consequent transmission and representation of the created visual brand language highlighted the positioning of the brand as design oriented and fascinating technology leader and implemented their high standard of customer proximity and satisfaction. Additional the outer surface formed a mobile advertising space providing a high "on the road" attention.
Winner at the German Design Award 2017
An International jury awarded BRAUNWAGNER for their outstanding design quality in the category Fair and Exhibition for the appearance of their client smart at the IAA 2015. The German Design Award is the Premium Award of the German Design Council und savors world-wide reputation - not only among experts.
ebm-papst at Chillventa Nürnberg, 2016
Today, October 11th, one of the biggest International exhibitions for Refrigeration, AC&Ventilation and Heatpumps opens its doors in Nürnberg/ Germany.
The modular tradefare stand created by BRAUNWAGNER has been inserted once more to introduce the new developments and solutions in ventilator systems for refridgerating technique. The design concept consists of the symbolization of laminar air streams. A generated horizontal layering combines communication measures and architectural requirements.
smart, Paris Autoshow 2016
On September 29th the Paris Autoshow opened its doors. For the world premiere of the new smart electric drive BRAUNWAGNER created the appearance of the brand at one of the biggest autoshows of the year until October 16.
The overall creation of the booth in context spatial communication is based on the digital orientation of the brand. With interactive OLED exhibits and an innovative LED presentation corresponding with appropriate light and media choreography the electrification of all smart models will be communicated in an impressive way.
The 500 sqm booth is located in hall 5.2.
Bugatti Showroom-Opening in Brussels
On September 22nd Bugatti reopened its showroom in Brussels in the new brand design created by BRAUNWAGNER. With an area of almost 120 square metres the showroom is also the brand’s largest in Europe. Bugatti took the inauguration of the new showroom as an opportunity to present its new 1,500 PS super sports car, the Chiron, in Belgium for the first time.
Address: BUGATTI, Rue du Mail, 50 1050 Brussels/ Belgium
MAN at the 66th IAA Commercial Vehicles in Hannover
From September 21st to September 29th the 66th IAA Commercial Vehicles took place in Hannover. Again in 2016 BRAUNWAGNER created the overall concept of the MAN-appearance. This in cooperation with our partner smd+, who were responsible for the architecture and us for the entire communication and media design.
On an area of about 10.000 sqm the MAN stand was one of the largest of the exhibition. At the leading trade fair for mobility, transportation and logistics 2000 exhibitors out of 52 countries showed their innovations- The number of exposing countries has increased since 2014 by 15%.
Haier at IFA Berlin 2016
From September 2nd to 9th Haier presents themselves at the IFA 2016 in Berlin. BRAUNWAGNER created the architectural- and communication concept of the booth in cooperation with Display International who was responsible for the 3 dimensional realization and project management.
The booth can be found in Hall 3.1 #109.
Two Iconic Awards 2016
Again in the 4th year of the contest BRAUNWAGNER wins two Iconic Awards.
The booth concept for the client "smart" /IAA 015 wins in the category Architecture-Event/Exhibition.
The second award goes to the Bugatti Showroom Concept 2015 in the category Interior-Retail.
The Iconic Awards is the first neutral international architecture and design competition that focuses on how the disciplines interact. It acknowledges visionary architecture, innovative products and sustainable communication from all fields of architecture, the construction and property sectors and the manufacturing industry.
Two Awards at the Automotive Brand Contest 2016
This year BRAUNWAGNER has been awarded two times in the category Architecture.
One Awards has been won for their client smart, exhibition stand at the IAA 2015, based on the tradeshow system "smart extension".
Another one went to the new Showroom Brand Design Concept for Bugatti Automobiles to be applied in 13 countries worldwide.
The Automotive Brand Contest is the only neutral, international design competition for automobile brands. With the competition the German Design Council honors outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry.
BUILD Architecture Award 2016 for the Bugatti Showroom Concept
BRAUNWAGNER has been awarded in the category Automotive Trade Fair Design Germany for the new Showroom Brand Design Concept Bugatti Automobiles.
BUILD features the latest need-to-know content and updates out of the global construction-, design- and architecturial industry. Several awards such as the Architecture Award, Sustainable Building Award and Infrastructure Award have been put in place since 2015 to highlight the amazing work done by talented designers, artists and visionaires.
Haier - New Business
BRAUNWAGNER wins for DISPLAY INTERNATIONAL the Design Pitch on the appearance of Haier at the IFA Berlin from September 2-7, 2016. After this successful first step Braunwagner will be responsible for the architectural- and communication concept.
Display International will be in charge of the 3 dimensional realization as well as the entire project management.
Haier is the world’s leading Independent provider for cooling units and washing machines. With a market share of 9,8% in 2015 the company is ranked No. 1 of all appliance brand suppliers.
smart at Beijng Motorshow 2016, Hall E4
From April 25th to May 4th the Auto China 2016 will take place in Beijng. BRAUNWAGNER created again the appearance for their client "smart". As well as in Geneva the concept "smart extension" has been advanced architecturally. With an urban profile glass front it generates the background of an associative city space for the guiding theme "Let your city in."
Volkswagen at the New York International Motorshow 2016
The second time in a row BRAUNWAGNER created the appearance of Volkswagen at the New York International Autoshow, March 25th to April 3rd, 2016. Core assignment was the dynamization of the Corporate Architecture and experience world "Think New".
The new Budd-e has been presented emissionfree, selfdriving and totally crosslinked as the first model of Volkswagen based on the new Modular Elektrifizierungsbaukasten (MEB). On the booth the future interactive and cross linked infotainment world of the new van has been stage managed in a comprehensive way.
ebm-papst at Mostra Convegna 2016, Milano
Again this year BRAUNWAGNER's client, ebm-papst, presented their product range at the Mostra Convegna, leading exhibition in Global Comfort Technology, from March 15 - March 18, 2016 in Milano. Also in the 3rd year the two storied A-booth (Hall 24) as well as the B-stand (hall 7B) with their distinctive design language provide for causing a stir. The foresighted design of the multiple applicable tradeshow kits and the high execution quality disburse in the matter of sustainability and energy - and cost efficiency.
Focal point of this year's show was the further development of the product presentation. The existing modular exhibit carrier system has been consequently enhanced and increasingly supplemented by digital and interactive gateways. Using interactive functional models that went beyond simple product exhibitions allow an ostensive procuration of product advantages and functions to the client, for instance the BUS-communication of intelligent ventilators used in counter fridges.
smart at the 86th Geneva International Motorshow
Again in 2016 BRAUNWAGNER created the appearance of their client smart at the Geneva International Motorshow from March 3 to March 13, 2016.
The concept "smart extension" has been advanced architecturally. With an urban profile glass front it generates the background of an associative city space for the guiding theme "Let your city in."
iF Design Award 2016
BRAUNWAGNER has been awarded on outstanding design created for the appearance of Mercedes-Benz at the Interschutz 2015, leading exhibition for rescue, fire prevention and disaster relief. For over 60 years the iF Design Award has been recognized the world over as a label of design excellence. The iF logo is an internationally established symbol identifying outstanding achievements in design. The award is one of the worldwide leading design awards judged out of more than 5.000 entries from 53 countries.
NAIAS Detroit 2016 January 11 to 24
Again in 2016 BRAUNWAGNER created the conceptual design of the “smart” booth at the Detroit Autoshow 2016. The tridion cell engraving the product language in a significant way is quoted as space building metaphor and composed the architectural frame for smarts brand appearance. This kind of break up enabled the creation of an urbane impressed center. Through the main claim "Let your city in." the presentation of the smart 453 cabrio and the new smartfortwo model range were the highlights of the appearance.
Two Good Design Awards 2015
Again in 2015 BRAUNWAGNER wins two Good Design Awards for the MAN stand at the 65th IAA Commercial Vehicles 2014 as well as the booth concept market launch 2014/2015 of the new smart fortwo and smart forfour, called "smart extension".
Founded in Chicago in 1950, Good Design remains the oldest and the world's most recognized program for design excellence. All award winning products and graphic designs are published in the Good Design Yearbook 2015/2016 and posted shortly on the Museum's website.
Bugatti Showroom Concept
BRAUNWAGNER created the new Bugatti Showroom Brand Design Concept to be applied worldwide in 27 stores in 13 countries. The first showrooms with the new brand design have been opened beginning November in New York City, Miami and Tokyo. In the near future Munich and Monaco will follow.
Based on the Bugatti brand values Art, Forme, Technique the concept is focused on the technical fascination of the brand and its long and impressive tradition.
New Business win: MAN IAA Truck & Bus 2016
BRAUNWAGNER succeeded together with smd+partner in a pitch against several competitors and got the tender for communication and architecture of the MAN appearance at the 66. IAA for Commercial vehicles.
Winner at the German Design Award 2016
An International jury awarded BRAUNWAGNER for their outstanding design quality in the category Fair and Exhibition for the appearance of MAN at the IAA Commercial Vehicles 2014 in Hannover. The German Design Award is the Premium Award of the German Design Council und savors world-wide reputation - not only among experts.
Research Project for the German Federal Ministry of Science and Research
BRAUNWAGNER has been assigned as design partner for the project INTUITEX placed by the German Federal Ministry of Science and Research. In cooperation with several industry partners and the RWTH University Aachen INTUITEX is an interdisciplinary research-project that helps to support human-technique-interaction under consideration of naturally human behavior in a more intuitively way. Consequently implemented user centered technical design will be utilized to turn textiles into individualized input-devices integrated at home environment.
66th International Motor Show (IAA) Cars, Frankfurt/Main, 2015
Again in 2015 BRAUNWAGNER created the conceptual design of the “smart” booth in the Forum at the 66th International Motorshow. The tridion cell engraving the product language in a significant way is quoted as space building metaphor and composed the architectural frame for smarts brand appearance. This kind of break up enabled the creation of an urbane impressed center.
Highlight was the world premiere of the smart 453 Convertible which has been showcased as special edition smart BRABUS tailormade – a perfect symbiosis out of idividualisation and urbane smart DNA.
The framing architecture divided the booth in different subject areas: individuality, Mobility, Technology and Design. Focus were the brand values Innovation, Functionality and Joy of life.
Winner at the Automotive Brand Contest 2015
BRAUNWAGNER has been awarded in the category Design for their client smart with the project modular tradeshow system 2014/2015, called "smart extension". The Automotive Brand Contest is the only neutral, international design competition for automobile brands. With the competition the German Design Council honors outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry.
Two Iconic Awards 2015
The third year in a row BRAUNWAGNER wins 2 Iconic Awards at the competition tendered by the German Design Council. Winning projects are the" MAN" stand at the 65th IAA Commercial Vehicles 2014 in Hannover as well as the booth concept for the market launch of the new smart fortwo and smart forfour called "smart extension". Both awards were allocated in the category Architecture - Event/Exhibition. The motto of the Iconic Awards "Holistically Cross-Linked" addresses the competition comparably towards architects and designers as well as to the building sector and industrial economy.
BRAUNWAGNER visits the Expo Milano, 2015
An extraordinary field training for all our staff has been a 2-day trip from June 25 to June 26 visiting the EXPO 2015 in Milano. Thrilling and creative, informative and exciting - that's the feedback of all participants. A sightseeing- and shopping-tour on one's own through Lombardy's capital completed a perfect excursion.
Mercedes-Benz at Interschutz 2015, Hannover
BRAUNWAGNER created the appearance of Mercedes-Benz at Interschutz 2015 - leading exhibition for rescue, fire prevention and disaster relief from June 8 to 15.
Booth architecture, the automobile portfolio and images attend to the Team - a generation of heroes. It indicates that mainly the work of a collective is needed to achieve exploits. The multilayered architecture seems to steadily moving caused by slants. Car groups and fields of operation are assorted via structural shell and single walls. Like the connection of action teams in reality a belt with claims connects particular subject areas.
Volkswagen Golf GTI Festival 2015, Woerthersee / Austria
The fifth time in a row BRAUNWAGNER created the lead concept for the architecture of the Volkswagen GTI festival from May 13 to 15. Main task was to connect the environment of the main stand (show stage, shops and WRC-lounge) with the entire action area (driving experience, WRC world champion and concert stage) to an unique appearance.
smart at Auto China Shanghai 2015
The 2015 appearance at Auto China Shanghai from April 22 tp 29 has been created again by BRAUNWAGNER. After Paris and Geneva the new tradeshow concept "smart extension" came into operation. Cars of the new but also the last generation were exposed together. The interaction of architecture, communication and media choreography emerged an homogeneous impression imparting the visitors a progressive and sophisticated brand picture.
BRAUNWAGNER stage managed the booth of ebm-papst at the ISH 2015, Frankfurt
At the world’s leading trade fair for innovative energy, efficient heating and air-conditioning ebm-papst impressed with the world premiere of their radial ventilator "RadiPac". Highlight was the specially by BRAUNWAGNER developed shiftscreen exhibit positioned as attraction pole in the center of the two level booth. The exhibit design underlined product innovation in a real but also virtual way on both levels. The volume of an exemplary ventilation and airconditioning construction has been pictured exemplarily by a restrained composition out of layered glass stage managed by assessable illumination. To obtain a perfect distant effect the layer composition has been continued as connective gesture across both floors.
smart at the Geneva International Motorshow 2015
As a continuation of the concept " smart extension" BRAUNWAGNER created the appearance of their client smart at the Geneva International Motorshow. The product communication focused on individualization possibilities, the new instigation technology as well as the innovative media system of the new smart generation. For the latter individual exhibits were developed.
The communication themes were carried via different media to an overall choreography. A circular ground floor LED conveyed the extremely small turn radius and transported it via light and color impulses to the back illuminated facing.
Two Good Design Awards 2014
BRAUNWAGNER wins two Good Design Awards for the projects "smart IAA 2013" and the publication "10 years with smart" for excellent product- and graphic design. Founded in Chicago in 1950, Good Design remains the oldest and the world's most recognized program for design excellence. All award winning products and graphic designs are published in the Good Design Yearbook 2014 / 2015 and posted shortly on the Museum's website.
ebm-papst at Chillventa Nuremberg, 2014
The modular tradefare stand created by BRAUNWAGNER has been inserted at the Chillventa from October 14th to 16th in Nuremberg to introduce the new developments in ventilator systems for refridgerating technique. The design concept consists of the symbolization of laminar air streams. A generated horizontal layering combines communication measures and architectural requirements.
Two Awards at German Design Award 2015
An International jury awarded BRAUNWAGNER for their outstanding design quality: Special Mention for smart, tradefair stand, IAA 2013 and Panasocic dealer convention, Nizza 2013. Both awards in the category Event Design. The German Design Award is the Premium Award of the German Design Council. Over 2.250 national and international submissions attest the high market recognition of the contest.
smart at Mondial de’l Automobile Paris 2014
BRAUNWAGNER created the appearance of smart at the Mondial de l'Automobil from October 4th to October 18th, 2014 in Paris. The booth concept according to the smart FOR campaign has been an evolution of the former concepts as "smart extension". For the market launch of the new smart fortwo and smart forfour the architectural concept has been reflected by scaling the space of the doubleseater to the fourseater. Focus of the product communication for the car innovations was the extreme small turn radius, the design of the new cars as well as extended technical features.
2x Winner at the Automotiv Brand Contest 2014
BRAUNWAGNER wins one award in the category Architecture and Events for their client smart with the project Fairstand IAA 2013. The second award in the category Corporate Publishing has been obtained also for the client smart with the publication "10 years with smart". The Automotive Brand Contest is the only neutral, international design competition for automobile brands. With the competition the German Design Council honors outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry.
MAN IAA Commercial Vehicels 2014, Hannover
BRAUNWAGNER created the entire MAN-appearance at the 65th IAA Commercial Vehicles 2014 from September 25th to October 2nd in Hannover / Germany. The agency generated the conceptual design and development of architecture and communication for the booth. At the leading trade fair for mobility, transportation and logistics MAN represents the full diversity of MAN Truck & Bus models on an area of some of 9.500 sqm. It is about the second largest stand of the exhibition. MAN will be presenting a wide range of state-of-the-art trucks and buses.
Volkswagen, Moscow International Motorshow 2014
BRAUNWAGNER planned and designed the Volkswagen booth at the Moscow Motor Show 2014 the third time in a row. Objective was to create a clear, dynamic, architectural space orchestration including highlight stage on an area of 1950 sqm. Stage and LED presentation wall have been amplified by using strong formal and communicative accentuation. A product affine and emotional adventure world has been generated by collateral integrated lounges. Tonality and modulation of the highlight stage was in context with the lounge area. Architecture, interior and materiality generated an overall impression adjusting specifically to the Russian marketplace.
Two Iconic Awards 2014
Again in the second year of the competition tendered by the German Design Council BRAUNWAGNER wins 2 Iconic Awards. Winning projects are "10 years with smart", category Communications Special as well as "smart IAA 2013", category Architecture Event / Exhibition. The motto of the Iconic Awards "Holistically Cross-Linked" addresses the competition comparably towards architects and designers as well as to the building sector and industrial economy. The idea is to respecting the interaction of all disciplines instead of considering individual areas.
Green Good Design Award 2014
BRAUNWAGNER wins the 2014 Green Good Design Award for the client smart with the projekt "smart urban stage Solar Gate". Good Design identifies and emphasizes the world's most important examples of sustainable design and develops a public awareness program to the general public about which global companies are doing the best job ecological and sustainable design for our world environments.
Volkswagen Golf GTI Festival 2014, Woerthersee / Austria
BRAUNWAGNER creates the fourth time in a row the Volkswagen appearance at the GTI Woerthersee Festival. The GTI myth is central topic of the event. Architecture, visuals and event programme reflect the consistent combination of GTI history, tradition and future as well as memories and emotions.
New Business, Henkel Adhesives Technologies
BRAUNWAGNER has been selected to execute the worldwide project "Managing the Customer Experience" for the Henkel division Adhesives Technologies. On a strong B2B base this division generated the highest Henkel turnover in 2013.
Two tradefare stands at China Autoshow 2014
Again in 2014 BRAUNWAGNER created the appearance for their clients Bugatti and smart at the China Autoshow: The new Bugatti edition "Black Bess" has been stage-managed impressively and high-classed beside its historical prototype named "Typ 18" built in 1913. smart celebrates its 5 year China anniversary and underlines their successful collaboration with smart Europe with strong colors and a graphical firework.
smart at Geneva Autoshow 2014
On a 600 sqm booth BRAUNWAGNER stage managed the last European appearance of the line smart 451. The cars have been presented in an unusual tight area marked as parking place to highlight the parkability. The BRABUS tailormade red edition has been placed as world premiere in the center of the stand.
Successful Pitch, MAN Truck & Bus IAA 2014
BRAUNWAGNER succeeded against several competitors with an architecture and communication concept for MAN Truck & Bus at the 65th IAA Commercial Vehicles, September 2014, Hannover.
Margit Scheller-Wegener, Head of Human Resources and Corporate Communicaton
Margit Scheller-Wegener joined BRAUNWAGNER in January 2014. She owns 20 years of experience in top agencies like Scholz & Friends, MetaDesign and DDB Group Germany.
Two iF Design Awards Communication Design 2014
First iF Award has been received by BRAUNWAGNER for the Panasonic Dealer Convention Nice 2013 in the category corporate architecture – exhibition / trade fair. Additionally our publication "10 years with smart" has been awarded in the category print & media.
28th Exhibit Design Award 2014
The Daimler / smart stand at IAA 2013 has been awarded with an Exhibitor Award 2014 for BRAUNWAGNER.
Good Design Award 2013
For the Panasonic Dealer Convention Nice 2013 BRAUNWAGNER received a Good Design Award for Excellent product and graphic design in the category environment.
Three Iconic Awards 2013
BRAUNWAGNER had an impressive start at the newly established Iconic Awards: 3 prizes in our core disciplines architecture, product- and interior-design for ebm-papst, ISH 2013, smart Solar Gate as well as Bugatti Showroom.