SMART

RETAIL 2010–2014

The smart lane concept has been adapted for the retail sector as a modular KIT to be integrated into the Mercedes concept MPS II. For this purpose a new communication and product design as well as colour and material-concept have been developed to guarantee a consistent 3D brand recognition. A holistic shop-in-shop world has been created including adaptation options for showrooms, shop windows and outdoor presentation. The POS concept is currently being redesigned.

Services: Product Design, Communication Design, Architecture
Photography: Andreas Keller / Daimler AG