VOLKSWAGEN

Golf GTI Meeting Woerthersee 2011–2015

Central topic of the event is the GTI myth. Architecture, programme and visuals reflect a consistent combination of the GTI history, tradition and future as well as memories and emotions.

Length, straightness and freedom

Using the distinctive honeycomb-structure and the red radiator grill stripes the architecture symbolizes the recognition features of the actual GTI-Design. The spacious walkable stage connects the architecture for concerts, shows, presentations, shops for subcontractors and the club area.


Services: Architecture, Communication Design, Product Design
Photography: Andreas Keller